We are so excited to announce our collabrative collection release. First off, Delaney from @thestyledseed and I (Erin owner of @shopberkleyelleven) had the best time creating this collection. We have been working together for a while now, and have come to be the best of friends. This project was a long time in the making. We had been talking about doing something like this for quite some time, and finally our schedules aligned. Of course it ended up being perfect timing. READ ON...
Beach Life On Our Mind
We wanted to handpick about 7 items that would get you through a weekend trip, and have you covered no matter what plans you might have. A little bit of everything, from cute tops, graphic tees, a romper, and a jumper made for any occasion. Whether you would be hanging on the beach, or having drinks with friends. Laguna Beach was our photo shoot location, so we were going for an easy laid back California lifestyle vibe. I feel like we nailed it.
Bonding Boss Babes
I loved getting to bring Delaney into my side of the fashion industry, since up to this point I could only do my best to explain the behind the scenes. We met 2 years ago and we were both just sorta starting out. Our first "business meeting" lasted 3 hours at a wine bar. From there on we became fast friends, helping each other navigate through this crazy industry. It was a perfect match being, that both of us had advice for each other coming from a brand and a blogger. Our meetings turned to trips, and wine bar dates turned to rooftop views with spicy skinny margaritas. The best part of our work/friendship is that we can go from talking about clothes and photography, to deeper meaningful conversations about everything we dream of and making it happen. We can even get a little spiritual on a good day. Proven, that good things happen when you surround yourself with like-minded people who support your dreams, and believe in you. Even more reason why this collection was purely made from a true love for fashion, dreaming bigger, and making it happen.
Discounts and a Giveaway! (YAY!)
We thank you all for the constant support. In honor of our launch we are giving a discount code at check out: DELANEY15 for 15% off our collection. Also check out our giveaway on instagram for a chance to win your choice of 2 items from the collection.